Women don’t feel represented by advertisements – even though they are the main responsible for buying decisions around the world. Natália Hazarian investigates why that happens by specifying how ads are connected with sexism and gender inequality, and showing why we shouldn’t tolerate that.
With educational background in Public Relations, Natália brings her expertise in communication and branding to the fields of sustainable development and human rights. She helps brands build strong attitudes in social causes while exploring how citizens are shaping new expectations and patterns of consumption. Born and raised in Sao Paulo, Brazil, her international work experience includes the United Nations, Edelman – the world’s biggest PR company –, and multinationals like Unilever and Infosys. Natalia has also coordinated emergency housing projects to 91 families in 5 underprivileged communities in Sao Paulo through Techo, a Latin-American NGO that fights extreme poverty by implementing social inclusion programs.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx